Posts Tagged ‘fishing’
Let’s Go Fishing…Fishing For Mortgage Prospects That is OK…here’s our question: “Would you pay for “dinner for two” at your neighborhood eatery in exchange for several new contacts that could be added for your mortgage database?” I hope so, simply because this is an inexpensive way to get your name out there, and additional importantly, create your get in touch with list. Just get in touch with the owner or manager of one’s preferred local restaurant and present to pay for a “dinner for two” every month. You then place a fish bowl in a prominent place to collect the home business cards for the monthly drawing. Historically a fish bowl has been the standard drawing container and people recognize it as such…so stick using the thought and invest in a fish bowl(s).Most restaurants like the concept since this means much more organization for them. They’ll happily offer you the couple of square feet you must promote this thought.
In truth, some will even provide you with a discount on the gift certificate for the drawing. Do not forget to ask about a discount when arranging the final details in the campaign. The good component about this is…you actually control the price and implementation in the promotion by selecting the restaurant(s) that fit you marketing spending budget: 1. When you can afford gourmet…then go gourmet!two. Add as many restaurants (fish bowls) as you can afford.three. Think outside the box and use the thought at your nearby hardware store, dry cleaner, florist, gift shop, auto repair, oil modify facility, or whatever.four.
When you can afford twice-monthly drawings or much more…go for it.five. If after some drawings you notice a significant drop in the number of new contacts and only repeaters…drop that specific location and locate one more.
Critical…Don’t forget to empty the cards (keeping track of their source) to ensure that they do not grow to be a temptation for other organizations and your competition. This really is your promotion and your income…the last thing we wish to do is help somebody else in developing their list. Depending on site visitors, a everyday stop-by and pick-up may possibly be needed. Build a modest sign announcing the name of the previous month’s winner and place it close to your fish bowl. Get in touch with the winner and arrange delivery of the gift certificate. Don’t forget to place your name and organization on the winner’s sign…this really is your chance for some free advertising. Add the get in touch with info of all of your entries into your mortgage database and work them into your contact schedule. Considering that the majority of these are enterprise cards of specialists, you’re now the proud owner of some excellent facts for example their name, company, a organization telephone number, fax number, and an email address. The actions which you take subsequent will assure the good results of one’s efforts:1. Mail a letter or postcard to every single of them thanking them for participating in the drawing. This is worth the effort and an significant very first step.two. Follow up having a phone call. Ask them in case you can add them to your email list and periodically send them mortgage and monetary info. Be particular about asking permission to add them to your email list…as you will obtain, it’s much easier and cheaper to do an e-mail campaign versus a direct mail program.
Usually ask if you can provide details and news about financing, refinancing or purchasing a house or investment property.3.
Maintain a get in touch with schedule that keeps your name and enterprise in their mind. Remember, you might be creating a relationship that is based on your expertise, expertise, and also the trust they location in you because of this data. This thought works…it’s an awesome strategy to develop your list! Attempt it…you can go fishing anytime and much more importantly…the fishing is often good.
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